Articles About Digital Marketing and Data Analysis

Why Bayesian statistics answers the questions analysts actually ask: how p-values mislead, how priors work, the HIV test example, and PyMC for marketing data.

Marketing Mix Modeling explained with a cannons-on-a-beach analogy. Learn how MMM estimates channel contribution, uncertainty, carry-over (adstock) and saturation without user-level tracking.

Discover why data analysts remain essential despite AI and modern dashboards. Learn how statistical knowledge, Marketing Mix Modeling (MMM), machine learning, and multidimensional analysis help businesses make better marketing decisions and uncover insigh

An open-source Python notebook that automatically scans hundreds of countries, accounts, and channels to find the root cause of a performance drop — no data science background required.

Creative analytics in Google Ads is more complex than most teams realize. Discover 4 structural problems — from black box delivery to attribution gaps — that make creative performance data misleading in PMax and App campaigns.

Learn how to connect Microsoft Ads with Google Sheets using a custom script. Step-by-step guide and ready-to-use code to export campaign data, impressions, clicks, conversions, and cost metrics automatically.

Discover why overlooking ad copy is one of the biggest mistakes in Google Ads. Learn how to craft clear, specific, and engaging messages that stand out, drive clicks, and increase conversions.

Why PPC Specialists and Account Managers should remain separate roles: specialization, better client relations, operational efficiency, and balanced workloads for stronger digital advertising outcomes.

Master stakeholder management with three proven frameworks: SCARF for understanding motivations, RACI for role clarity, and DISC for communication styles. Complete guide with practical examples and implementation strategies.

I'm actively applying for jobs from Armenia, yet many applications remain unopened. In the AI era, real networking matters more than Easy Apply.

After 3 years on LinkedIn, I look back at the mistakes I made during my first year—overusing hashtags, posting external links, tagging the wrong people, and more. Learn what to avoid and how to grow effectively on LinkedIn.

Black and Cat Café – a cozy place with delicious coffee, jazz evenings, and a friendly team. Meet our barista Sam Bridges, who builds bridges between people with every cup of coffee.