My favorite exercise for SMM Project - 'Member' Section
By: Roman Myskin - Sept. 5, 2025Here I found one of my first exercises from a long time ago, when I took a Digital Marketing course. The task was to write a post for social media for a small café, “Black and Cat.” I didn’t take it seriously because it wasn’t a real project, so I wrote this:
“Our cat Behemoth today will introduce you to the famous barista Sam Bridges, opening the rubric #team_black_and_co. Sam graduated from Central Knot City’s High School. After professional training, he became one of the couriers who connected facilities with each other, giving hope to humanity. As a result of his work, Sam managed to save the world from disaster and gave people the normal, peaceful life we can enjoy now.
After ages of temporary rains, the courier job no longer appealed to Sam. Instead of cartridges and temporal connections, Sam started to deliver pizza and sushi, for which he often received not words of gratitude, but reproaches and complaints.
During the interview, Sam said that he was looking for a job in a friendly team where creative minds and individual communication are appreciated. In his first month of work, he proved himself to be a good worker. He makes our visitors feel good with his smile and charisma. He also makes coffee according to all known techniques and recipes represented by our guests.
Sam likes jazz music, which now plays in our café every Saturday. This summer, George Benson visited our place. Sam asked him for an autograph, and now we have a wonderful cup with the text: “For dear Sam Bridges, who stopped Death Stranding, from George Benson.”
Sam enjoys seeing people appreciate the nice aura in our café, drink delicious coffee, and talk with each other. When anyone asks him what he does, he answers: “I build bridges between people.”
What was I trying to say? Marketing isn’t always a serious thing. It’s more about sincerity. This was a “this is our team” post. You can spend a lot of time writing a complicated brand post, but people often don’t read it because they prefer simple, real stories. This is often a problem for agencies, because their specialists can’t get involved enough in the client’s business.
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