The p-value is one of the most important measures in statistics for exploring our world and making statistically significant discoveries.
In this blog, I'm sharing my knowledge of digital marketing and data analysis. You may find these articles useful if you want to grow your business or discover advanced ways to analyze your data.
Learn how to practice Google Analytics 4 (GA4) analysis in MySQL by building user paths and tracking source/medium. Step-by-step guide with SQL code, dynamic queries, and session analysis using GA4 event data.
Learn what Snowflake is and why it’s called the Data Cloud. Discover how data analysts, scientists, engineers, BI specialists, and even marketers can benefit from Snowflake’s storage, processing, ML, and app deployment capabilities.
Explore DevOps and its evolution from Waterfall to Extreme Programming and Agile. Learn the key stages of each methodology and how DevOps unites development and operations for faster, reliable software delivery.
Explore key insights from Uber's $35M ad savings. Learn how proper segmentation, metrics, and data analysis can optimize marketing strategy and avoid missed opportunities.
Discover why most Google Ads fail—not because of targeting or bidding, but weak messaging. Learn how to write ad copy that skips hype, informs with facts, and truly converts.
Maximize ROI on Google Shopping with Comparison Shopping Services (CSS). Learn how CSS platforms like ProductHero, DataFeedWatch, and Channable can unlock up to 20% click discounts, optimize product listings, and improve campaign performance.
Transform your data into actionable insights with clear, concise, and insightful reporting. Help clients understand their market, track KPIs, and build strong relationships through meaningful analytics.
Detailed guide to the BigQuery GA4 table schema, including all fields, types, and nested structures such as event_params, user_properties, ecommerce, and items. Learn how GA4 stores event and user data for analysis in BigQuery
After 3 years on LinkedIn, I look back at the mistakes I made during my first year—overusing hashtags, posting external links, tagging the wrong people, and more. Learn what to avoid and how to grow effectively on LinkedIn.
Black and Cat Café – a cozy place with delicious coffee, jazz evenings, and a friendly team. Meet our barista Sam Bridges, who builds bridges between people with every cup of coffee.
Step-by-step guide to creating a fully functional Django blog: install Python, set up a virtual environment, create apps, manage templates, and implement CRUD functionality for posts.
These articles are regularly updated to provide fresh insights on data analysis, AI, and career opportunities. Check back often for the latest information!
Discover open and archived Data Analyst, Data Scientist, and Data Engineer positions worldwide. Includes remote, hybrid, and on-site roles. This list is continuously updated to reflect the latest opportunities.
Explore a curated list of platforms, libraries, and services for data analysis, AI, and business intelligence. This article is regularly refreshed to include the newest tools and updates.