Maximizing ROI with Comparison Shopping Services (CSS): What You Need to Know

By: Roman Myskin - Oct. 2, 2025


Are you utilizing Comparison Shopping Services (CSS) to optimize your Google Shopping campaigns? CSSs act as intermediaries, enabling merchants to showcase products on Google Shopping while accessing monetary benefits such as click discounts and expert campaign optimization services.

Why Consider CSS?

CSS provides access to:
Up to 20% discount on clicks — Helping you save significantly on your ad spend.
Managed services — Many CSS platforms offer expert campaign management, optimizing your Performance Listing Ads (PLAs).

Recommended CSS Platforms

💡 We recommend ProductHero, priced at €39 + €19 per additional shop, offering a 20% discount and title optimization.
Other notable options:

Check out more CSS platforms:
🔗 ProductHero
🔗 DataFeedWatch
🔗 Redbrain
🔗 Shopping Star

Real Placement Benefits

Switching to a CSS service can reposition your Merchant Center free listings. For instance:

Learn More

Find everything you need to know about CSS here:
🔗 Google Shopping CSS explained



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